INDEX

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1) Introduction to Media: 10 questions

2) Media consumption audit

3) Semiotics blog tasks

4) Language: Reading an image - media codes

5) Reception theory - advert analysis and factsheet

6) Structuralism: Factsheet questions and film trailer analysis

7) Genre: Factsheets and genre study questions

8) Narrative: Factsheet questions

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Structuralism and post-structuralism

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  Structuralism: blog tasks Part 1: Media Factsheet reading Use  our brilliant Media Factsheet archive  to find Factsheet #90  Applying Structuralism and Post-Structuralism . Read the Factsheet and answer the following questions: 1) What is the definition of structuralism provided by the Factsheet?  Structuralism is a theoretical perspective that emphasises the existence of universal structures underlying surface differences and assumed randomness of various cultures, stories and media texts. 2) What are binary oppositions and why are they important? Binary oppositions are words or things that oppose each other. They are important as they emphasise Levi Strauss' point that he argues about how ideas are represented in thought and language. 3) How do genre and auteur theory link to structuralism?  Auteur theory includes looking for an author's signature something in all films they produce and this and genre link to structuralism because structuralist approach...
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Genre: blog tasks

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Reading an image - media codes

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