Year 13 baseline assessment learner response

 Baseline assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: strong assessment, strong knowledge and understanding of BBC Newsbeat CSP and the BBC remit. Essay on magazine is strong and again has lots of knowledge and understanding of both CSPs in relation to the focus around audiences.

EBI: Your Q3 is clear but it is missing reference to industries (see mark scheme for indicative content). In addition, more relevant linked examples/theories would strengthen this further.

31/40 = A

2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

• Newsbeat offers educational content through some of the news stories selected to be in the daily bulletins. Examples include a Newsbeat story on a project highlighting street harassment of women which serves to educate both male and female listeners on the impact of harassment on victims. 
• Newsbeat will contain pretty extensive reports from major sporting events such as Wimbledon or the World Cup and will also cover music or film awards ceremonies more than some other BBC news programmes.
• The BBC’s remit demands that it offers informative content to all audience demographics and this helps fulfil its remit for reaching teenagers and young adults with news content.

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:

• Gerbner's Cultivation theory: useful or not useful? Why? = Useful - long term viewing of the news for updates caused illogical beliefs to arise at the time of war.
• Frankfurt School's Hypodermic Needle model: useful or not useful? Why? = Not useful - it is more outdated and can be exaggerated as audiences aren't that passive.
• Stuart Hall's Reception theory: useful or not useful? Why? = Useful - explains what Orson Welles intended for the meaning of the radio stations and also how they responded at the time by believing the preferred reading.

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

• Introduction: one sentence answering the original question and laying out your argument clearly.
• Paragraph 1 content/ideas: GQ- their target audience + audience theories
• Paragraph 2 content/ideas: How GQ appeals to target audience + industry theories
• Paragraph 3 content/ideas: GW- their target audience + audience theories
• Paragraph 4 content/ideas: How GW appeals to target audience + industry theories
• Conclusion: sum up your argument a final time in one sentence

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in the summer.

- Revise more industry theories in relation to magazines

- Making judgements in 9 markers and 25 markers

- Practice questions and exam papers to improve skills for all topics