Jaspreet - media blog 1 - exam - Mr Pall

  Influencers and celebrity culture: blog tasks 1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? The YouTube platform  has democratised media creativity  with ordinary users uploading their  own content: they are ‘produsers’  (producer-users) and ‘prosumers’  (producer-consumers). Content is  published first and then filtered or  judged later by audiences. So, success  is measured by the number of views  and the reaction of the ‘fans’ rather  than the judgement and financial  power of an industry editor/producer. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? ...

  Clay Shirky: End of audience blog tasks Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? We have  access to a way to talk to hundreds of thousands  of other computer users around the world.  That’s possible because the internet lets  any two connected computers exchange data in the form of binary messages  The network doesn’t care what the data means or how it is used, and that is its main strength and main weakness. 2) What are the negatives or dangers linked to ...

1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent magazines

Industries: the appeal of print - blog tasks Work through the following tasks to complete your work on magazines. You will find the reading gives you a brilliant insight into a vital aspect of media - the power of independent institutions. 1) Writer's Edit journal article Read this excellent Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? An independent print magazine is a magazine that is produced without the financial support of a large corporation, with the creators controlling its publication and distribution. It is often driven by a unique creative vision rather than commercial interests. 2) What does Hamilton (2013) suggest about independent magazines in the digital age? Hamilton suggests that independent print magazines are thriving despite predictions that print would decline. She argues that creators raised in the digital age are choosing print a...