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Showing posts from April, 2026

Advertising and Marketing index

  Advertising and Marketing index 1) Advertising: Introduction to advertising 2) Advertising: the representation of women in advertising 3) Advertising: Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Advertising: Introduction to Postcolonialism 6) Advertising: Sephora Black Beauty is Beauty CSP

Sephora Black Beauty is Beauty CSP

  Blog tasks: Sephora Black Beauty Is Beauty CSP Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora aimed to highlight the major influence of Black culture on the global beauty industry while addressing the lack of recognition given to Black creators. The campaign also sought to promote inclusivity and long-term support for Black-owned brands, showing that representation should be a permanent commitment rather than a short-term trend. 2) What scenes from the advert are highlighted as pa...