Jaspreet - media blog 1 - exam - Mr Pall

Magazine practical production: tasks Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create.   2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding.   They all use serif fonts to give a traditional and fancy look to the covers and they also all interpret nature and the beau...

  Advertising and Marketing index 1) Advertising: Introduction to advertising 2) Advertising: the representation of women in advertising 3) Advertising: Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Advertising: Introduction to Postcolonialism 6) Advertising: Sephora Black Beauty is Beauty CSP

  Blog tasks: Sephora Black Beauty Is Beauty CSP Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora aimed to highlight the major influence of Black culture on the global beauty industry while addressing the lack of recognition given to Black creators. The campaign also sought to promote inclusivity and long-term support for Black-owned brands, showing that representation should be a permanent commitment rather than a short-term trend. 2) What scenes from the advert are highlighted as pa...

  Introduction to Postcolonialism: blog tasks Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  ‘Cultural  imperialism’ or ‘colonialism’ – the belief  that native people were intellectually  inferior, and that white colonisers had  a moral right to subjugate the local  populace as they were ‘civilising’ them: in  other words, trying to make them more  like Western European society. 2) Now look at the second page. What is postcolonialism?  Postcolonialism, like  postmodernism, refers less to a time  period and more to a critiquing of a  school of thought that came before  it. Postcolonialism exists to question  white patriarchal vie...

  Blog task: Score advert and wider reading Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? The 1960s ushered in an age of new and pioneering advertising  techniques.  advertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns.  Copy was still used to offer  an ...