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Feminist theory - blog tasks

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Feminist theory: blog tasks Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Pan Am and Beyonce 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Media texts like Pan Am and Beyoncé can seem to suggest feminism is no longer needed because they present women as confident, successful and in control, fitting a post-feminist idea of empowerment. However, this empowerment often still relies on beauty, sexualisation and the male gaze, showing that sexism hasn’t disappeared but it has just taken a subtler, more modern form. 3) Choose three words/phrases from the glos...
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Introduction to Feminism

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  Introduction to feminism: blog tasks Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? She experienced a lot of sexual harassment in the span of one week, 18 months ago, which convinced her to create the website to allow others to share their similar experiences with the hope of making a change towards the emphasis of gender equality. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It showcases the main goals of feminism, which is to persuade gender equality in society, portraying the concept of post-feminism and also showcasing the objection to backlash of feminism. 3) Why was new technology essential to the success of the Everyday Sexism project? Because it allowed active audience members to participate in sharing their stories for free on the online website (example of UGC)....
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Representation blog tasks

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  Representation: blog tasks Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? Understanding how representations are  created, and how they create meaning, is  central to an understanding of the media,  as everything that appears in the media is  in fact a representation. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? A news editor will decide on the way  the story will be presented with her photo, and the use  of captions to pin down, or anchor, the  meaning of the image. Therefore, it is not controlled by her and can showcase the true reality within her life to represent her as a normal person, opposing would the meaning would be if it wasn't a paparazzi shot and she had presented herself ...
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MIGRAIN INDEX

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 MIGRAIN INDEX: 9) Audience: classification - psychographics presentation notes 10) October assessment learner response 11) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12) Audience theory 2 - The effects debate - Bandura, Cohen  13) Industries: Ownership and Control 14) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting   16) Industries: Regulation
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Media regulation: blog tasks

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  Media regulation: blog tasks Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 128: Contemporary Media Regulation. Our Media Factsheet archive can be found at M:\Resources\A Level\Media Factsheets.  You can  find it online here - you'll need to log in using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What is regulation and why do media industries need to be regulated? Regulation is when you set certain rules and guidelines for certain content to make sure it is safe for users to consume. Media industries need to be regulated in order to provide rules and regulations to ensure that organisations operate fairly. 2) What is OFCOM responsible for? The Office of Communication (OFCOM) is responsible for regulating  television, radio, telephone services and some aspects of the internet,  although the areas most relevant to media students are TV and radio. 3) Look at the section on ...
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Public service broadcasting

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  Public service broadcasting: blog tasks Create a new blogpost called 'Public service broadcasting' and complete the following tasks: Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Because audience viewing habits are continuing to change rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  Audiences continue to highly value the purposes and objectives of PSB, including trustwo...
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Cultural Industries: blog task

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  Cultural Industries: blog task Go to our Media Factsheet archive and open Factsheet 168: David Hesmondhalgh’s ‘The Cultural Industries’. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or  you can access it online here using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to? The term ‘cultural industry’ refers to the creation, production, and  distribution of products of a cultural or artistic nature. Cultural  industries include television and film production, publishing, music,  as well as crafts and design. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Hesmondhalgh identifies that the societies in which the cultural  industries are highly profitable tend to be societies that support the  conditions where large companies, an...
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