Jaspreet - media blog 1 - exam - Mr Pall

  Baseline assessment learner response 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: strong assessment, strong knowledge and understanding of BBC Newsbeat CSP and the BBC remit. Essay on magazine is strong and again has lots of knowledge and understanding of both CSPs in relation to the focus around audiences. EBI: Your Q3 is clear but it is missing reference to industries (see mark scheme for indicative content). In addition, more relevant linked examples/theories would strengthen this further. 31/40 = A 2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas. Newsbeat offers educational content through some of the news stories selected to be in the daily bulletins. Examples include a Newsbeat story on a project highlighting street harassment of women which ser...

  Influencers and celebrity culture: blog tasks 1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? The YouTube platform  has democratised media creativity  with ordinary users uploading their  own content: they are ‘produsers’  (producer-users) and ‘prosumers’  (producer-consumers). Content is  published first and then filtered or  judged later by audiences. So, success  is measured by the number of views  and the reaction of the ‘fans’ rather  than the judgement and financial  power of an industry editor/producer. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? ...

  Clay Shirky: End of audience blog tasks Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? We have  access to a way to talk to hundreds of thousands  of other computer users around the world.  That’s possible because the internet lets  any two connected computers exchange data in the form of binary messages  The network doesn’t care what the data means or how it is used, and that is its main strength and main weakness. 2) What are the negatives or dangers linked to ...

1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent magazines

Industries: the appeal of print - blog tasks Work through the following tasks to complete your work on magazines. You will find the reading gives you a brilliant insight into a vital aspect of media - the power of independent institutions. 1) Writer's Edit journal article Read this excellent Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? An independent print magazine is a magazine that is produced without the financial support of a large corporation, with the creators controlling its publication and distribution. It is often driven by a unique creative vision rather than commercial interests. 2) What does Hamilton (2013) suggest about independent magazines in the digital age? Hamilton suggests that independent print magazines are thriving despite predictions that print would decline. She argues that creators raised in the digital age are choosing print a...

  The Gentlewoman: Audience and Industries blog tasks There are five reasonably short tasks for The Gentlewoman - Audience and Industries plus some optional extension work for those aiming for the very top grades. Create a blogpost called 'The Gentlewoman: Audience and Industries' and work through the following: 1) Media Magazine feature: Pleasures of The Gentlewoman Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  She says that Its minimalist covers are so completely different that it’s actually shocking. The only text is the title,  subtitle and name of the person in the photograph, which is taken as a portrait and framed like a painting. It’s a bold statement that says this is more than just a magazine, this is art. In case it wasn’t different enough, the masthead is in lower case! Com...