Jaspreet - media blog 1 - exam - Mr Pall

Gender, identity and advertising: blog tasks David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The increasing asserting dominance by women who successfully have achieved "girl power". He specifically says, "The  traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the  picture by the feisty, successful 'girl power' icons." 2) How does Gauntlett suggest the media influences the way we construct our own identities? Gauntlett says, "The media provides some of the tools which  can be used in this work. Like many toolkits, however, it contains some good utensils and some  useless ones; some t...

FEB MOCK ASSESSMENT LEARNER RESPONSE: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep it confidential). WWW: Jaspreet, top performance throughout, well done! Your Q2 + Q3 were particularly excellent - lots of knowledge and understanding demonstrated e.g. James Murdoch reference for Q3 on PSBs. This exemplifies all the detailed blog work you're completing. Next steps: 1) more depth needed for unseen media text analysis- see mark scheme. 2) Q4- although very good- you're missing media text examples to support your argument- this will become easier once we study relevant CSPs however some questions invite you to consider your own knowledge of media texts. LR- see blog  Mark= 35/43 Grade= A 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  Q1) The gold, tex...

  Blog tasks: Representations of women in advertising Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. As an ancillary to this, there are also a growing number of distinctly homosexual images - and these are far removed from depictions of the camp gay employed as the comic relief elsewhere in mainstream media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? At this time women were suffering their own identity crisis. Prior to the war, fem...

Introduction to advertising: blog tasks Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. They use the concepts of disequilibrium faced if a person is a hater of marmite and it causes problems that can only be resolved if you become a true lover of marmite (the new equilibrium). The previous equilibrium point in the Marmite project advert was that there was a sense of normality while everyone hid their true thoughts and said they liked marmite. They also use binary opposition with the product and the reaction people have to it as it is a dark brown coloured spread, whereas is brings happiness and joy to the lovers it has. 2) What persuasive te...

MIGRAIN final index: 1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Structuralism: Factsheet questions and film trailer analysis 7) Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions 9) Audience: classification - psychographics presentation notes 10) October assessment learner response 11) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12) Audience theory 2 - The effects debate - Bandura, Cohen  13) Industries: Ownership and Control 14) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting   16) Industries: Regulation 17) Representations  &        Feminism - Everyday Sexism & Fourth Wave MM article 18) Representation: Feminist theory 19) Representing ourselves: Identity in the online age - MM articles & Factsheet 20) Ideo...

  Collective identity and representing ourselves: blog tasks Task 1: Media Magazine article Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you? - We are all involved in constructing an image to communicate out identity, while thinking about who we are and who we want to be or seen as. I think, therefore I am - Society provides constraints for who a person is and how they present themselves and external image was simply a reflection of the individual's internalising of their social position. From citizen to consumer - There was a consumer boom, which encouraged audiences to consider what they want in life rather than only what they need in life to survive. The rise of the individual - The notion of individualism began to take...