Jaspreet - media blog 1 - exam - Mr Pall

  Background and audience wider reading Read this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Lady Gaga’s Little Monsters, Beyoncé’s Bey Hive, Taylor Swift’s Swifties, and Nicki Minaj’s Barbs. 2) Why did Taylor Swift run into trouble with her fanbase?  When the presale for Taylor Swift’s tour turned into a battle royale for fans locked out of Ticketmaster’s system, frazzled Swifties voiced their disappointment. Ticketmaster and Swift quickly apologized, with the singer calling the process “excruciating”. Ticketmaster ended up testifying in Congress in a hearing about consolidation in the ticketing industry. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  Yes because social media allows fans to create, share and organise content themselves, rather than simply consuming media produced by the music industry. Read this Conversation ...

Taylor Swift: Language and Representations blog tasks Narrative Go to our Media Magazine archive (issue MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  With his purchase of the label, Scooter Braun became  the owner of Swift’s masters, which he sold to Disney’s  Shamrock Holdings (a private investment firm run by  the Disney family) in late 2020 on the condition that  he would continue to financially profit from them.  Swift quickly announced her intentions to re-record  her Big Machine albums, which would give her complete  ownership of the records and nullify Braun’s involvement. She did this to regain control and take back what is rightfully hers. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  In choosing to make the song  into a short film, rather than just a music vi...

  Baseline assessment learner response 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: strong assessment, strong knowledge and understanding of BBC Newsbeat CSP and the BBC remit. Essay on magazine is strong and again has lots of knowledge and understanding of both CSPs in relation to the focus around audiences. EBI: Your Q3 is clear but it is missing reference to industries (see mark scheme for indicative content). In addition, more relevant linked examples/theories would strengthen this further. 31/40 = A 2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas. Newsbeat offers educational content through some of the news stories selected to be in the daily bulletins. Examples include a Newsbeat story on a project highlighting street harassment of women which ser...

  Influencers and celebrity culture: blog tasks 1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? The YouTube platform  has democratised media creativity  with ordinary users uploading their  own content: they are ‘produsers’  (producer-users) and ‘prosumers’  (producer-consumers). Content is  published first and then filtered or  judged later by audiences. So, success  is measured by the number of views  and the reaction of the ‘fans’ rather  than the judgement and financial  power of an industry editor/producer. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? ...

  Clay Shirky: End of audience blog tasks Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? We have  access to a way to talk to hundreds of thousands  of other computer users around the world.  That’s possible because the internet lets  any two connected computers exchange data in the form of binary messages  The network doesn’t care what the data means or how it is used, and that is its main strength and main weakness. 2) What are the negatives or dangers linked to ...