Jaspreet - media blog 1 - exam - Mr Pall

  Blog tasks: Sephora Black Beauty Is Beauty CSP Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora aimed to highlight the major influence of Black culture on the global beauty industry while addressing the lack of recognition given to Black creators. The campaign also sought to promote inclusivity and long-term support for Black-owned brands, showing that representation should be a permanent commitment rather than a short-term trend. 2) What scenes from the advert are highlighted as pa...

  Introduction to Postcolonialism: blog tasks Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  ‘Cultural  imperialism’ or ‘colonialism’ – the belief  that native people were intellectually  inferior, and that white colonisers had  a moral right to subjugate the local  populace as they were ‘civilising’ them: in  other words, trying to make them more  like Western European society. 2) Now look at the second page. What is postcolonialism?  Postcolonialism, like  postmodernism, refers less to a time  period and more to a critiquing of a  school of thought that came before  it. Postcolonialism exists to question  white patriarchal vie...

  Blog task: Score advert and wider reading Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? The 1960s ushered in an age of new and pioneering advertising  techniques.  advertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns.  Copy was still used to offer  an ...

Gender, identity and advertising: blog tasks David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The increasing asserting dominance by women who successfully have achieved "girl power". He specifically says, "The  traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the  picture by the feisty, successful 'girl power' icons." 2) How does Gauntlett suggest the media influences the way we construct our own identities? Gauntlett says, "The media provides some of the tools which  can be used in this work. Like many toolkits, however, it contains some good utensils and some  useless ones; some t...

FEB MOCK ASSESSMENT LEARNER RESPONSE: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep it confidential). WWW: Jaspreet, top performance throughout, well done! Your Q2 + Q3 were particularly excellent - lots of knowledge and understanding demonstrated e.g. James Murdoch reference for Q3 on PSBs. This exemplifies all the detailed blog work you're completing. Next steps: 1) more depth needed for unseen media text analysis- see mark scheme. 2) Q4- although very good- you're missing media text examples to support your argument- this will become easier once we study relevant CSPs however some questions invite you to consider your own knowledge of media texts. LR- see blog  Mark= 35/43 Grade= A 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  Q1) The gold, tex...

  Blog tasks: Representations of women in advertising Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. As an ancillary to this, there are also a growing number of distinctly homosexual images - and these are far removed from depictions of the camp gay employed as the comic relief elsewhere in mainstream media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? At this time women were suffering their own identity crisis. Prior to the war, fem...