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GQ - Audience & Industries blog tasks

  GQ - Audience & Industries blog tasks Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? Entering a new era of leadership and influence  under Adam Baidawi, GQ explores the powerful  and progressive new forces shaping culture,  society and commerce in Britain. Building on a  33-year legacy of print excellence across  journalism, photography and design, British GQ is  today also a digital, social, video and experiential powerhouse – a community where people gather  to be inspired and exchange ideas around style,  creativity and culture. 2) What does the media kit suggest about masculinity?  As masculinity evolves and men's fashion has  moved to the centre of the global pop-culture  conversation, GQ's authority has never been  broader or stronger. 3) Pick out three statistics from the data on page 2 and explain what they suggest about th...

GQ - Language & Representation blog tasks

GQ - Language & Representation blog tasks Language: Media factsheet Complete the following tasks using Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General interest, special interest and professional - they link to our magazines as GQ and Gentlewoman are general interest magazines. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? The statement of GQ about its brand values says a lot about  what they know about their audience. They are targeting  men through fashion and image, but also appealing to  their intelligence and needs for information about culture.  “Beyond” is vague, but the magazine also covers politics,  technology and trends. It employs leading writers and  experts on a wide variety of topics ap...

Magazine practical task research and planning

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Magazine practical production: tasks Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create.   2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding.   They all use serif fonts to give a traditional and fancy look to the covers and they also all interpret nature and the beau...

Advertising and Marketing index

  Advertising and Marketing index 1) Advertising: Introduction to advertising 2) Advertising: the representation of women in advertising 3) Advertising: Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Advertising: Introduction to Postcolonialism 6) Advertising: Sephora Black Beauty is Beauty CSP

Sephora Black Beauty is Beauty CSP

  Blog tasks: Sephora Black Beauty Is Beauty CSP Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora aimed to highlight the major influence of Black culture on the global beauty industry while addressing the lack of recognition given to Black creators. The campaign also sought to promote inclusivity and long-term support for Black-owned brands, showing that representation should be a permanent commitment rather than a short-term trend. 2) What scenes from the advert are highlighted as pa...