Advertising and Marketing index

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 Advertising and Marketing index

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Genre: blog tasks

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  Genre: blog tasks Work through the following tasks on your Exam blog. There is a lot of work here - factsheets to read and questions to answer before carrying out your own in-depth blog case study on a moving image text of your choice. Task 1: Genre factsheets Complete the following tasks using the  Media Factsheets  available on the Media Shared drive.   Y ou'll find them in our  Media Factsheet archive : M:\Resources\A Level\Media Factsheets or can  access them online using your Greenford Google login here . Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions: 1) What example is provided of why visual iconographies are so important? The example is science-fiction e.g. the mise en scene of deep space, usually indicates the genre of sci-fi (the visual iconography such as repeated codes and conventions allow us to recognise genres). 2) What examples are provided of the importance of narrative in identifyi...
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Blog task: Score advert and wider reading

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  Blog task: Score advert and wider reading Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? The 1960s ushered in an age of new and pioneering advertising  techniques.  advertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns.  Copy was still used to offer  an ...
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Advertising: Postcolonialism blog tasks

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  Introduction to Postcolonialism: blog tasks Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  ‘Cultural  imperialism’ or ‘colonialism’ – the belief  that native people were intellectually  inferior, and that white colonisers had  a moral right to subjugate the local  populace as they were ‘civilising’ them: in  other words, trying to make them more  like Western European society. 2) Now look at the second page. What is postcolonialism?  Postcolonialism, like  postmodernism, refers less to a time  period and more to a critiquing of a  school of thought that came before  it. Postcolonialism exists to question  white patriarchal vie...
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