Advertising and Marketing index

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 Advertising and Marketing index

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Genre: blog tasks

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  Genre: blog tasks Work through the following tasks on your Exam blog. There is a lot of work here - factsheets to read and questions to answer before carrying out your own in-depth blog case study on a moving image text of your choice. Task 1: Genre factsheets Complete the following tasks using the  Media Factsheets  available on the Media Shared drive.   Y ou'll find them in our  Media Factsheet archive : M:\Resources\A Level\Media Factsheets or can  access them online using your Greenford Google login here . Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions: 1) What example is provided of why visual iconographies are so important? The example is science-fiction e.g. the mise en scene of deep space, usually indicates the genre of sci-fi (the visual iconography such as repeated codes and conventions allow us to recognise genres). 2) What examples are provided of the importance of narrative in identifyi...
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Advertising: Postcolonialism blog tasks

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  Introduction to Postcolonialism: blog tasks Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  ‘Cultural  imperialism’ or ‘colonialism’ – the belief  that native people were intellectually  inferior, and that white colonisers had  a moral right to subjugate the local  populace as they were ‘civilising’ them: in  other words, trying to make them more  like Western European society. 2) Now look at the second page. What is postcolonialism?  Postcolonialism, like  postmodernism, refers less to a time  period and more to a critiquing of a  school of thought that came before  it. Postcolonialism exists to question  white patriarchal vie...
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Representations of women in advertising

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  Blog tasks: Representations of women in advertising Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. As an ancillary to this, there are also a growing number of distinctly homosexual images - and these are far removed from depictions of the camp gay employed as the comic relief elsewhere in mainstream media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? At this time women were suffering their own identity crisis. Prior to the war, fem...
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