Advertising and Marketing index

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 Advertising and Marketing index

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Genre: blog tasks

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  Genre: blog tasks Work through the following tasks on your Exam blog. There is a lot of work here - factsheets to read and questions to answer before carrying out your own in-depth blog case study on a moving image text of your choice. Task 1: Genre factsheets Complete the following tasks using the  Media Factsheets  available on the Media Shared drive.   Y ou'll find them in our  Media Factsheet archive : M:\Resources\A Level\Media Factsheets or can  access them online using your Greenford Google login here . Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions: 1) What example is provided of why visual iconographies are so important? The example is science-fiction e.g. the mise en scene of deep space, usually indicates the genre of sci-fi (the visual iconography such as repeated codes and conventions allow us to recognise genres). 2) What examples are provided of the importance of narrative in identifyi...
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Structuralism and post-structuralism

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  Structuralism: blog tasks Part 1: Media Factsheet reading Use  our brilliant Media Factsheet archive  to find Factsheet #90  Applying Structuralism and Post-Structuralism . Read the Factsheet and answer the following questions: 1) What is the definition of structuralism provided by the Factsheet?  Structuralism is a theoretical perspective that emphasises the existence of universal structures underlying surface differences and assumed randomness of various cultures, stories and media texts. 2) What are binary oppositions and why are they important? Binary oppositions are words or things that oppose each other. They are important as they emphasise Levi Strauss' point that he argues about how ideas are represented in thought and language. 3) How do genre and auteur theory link to structuralism?  Auteur theory includes looking for an author's signature something in all films they produce and this and genre link to structuralism because structuralist approach...
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Reading an image - media codes

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