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Showing posts from March, 2026

Advertising- David Gauntlett and masculinity

Gender, identity and advertising: blog tasks David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The increasing asserting dominance by women who successfully have achieved "girl power". He specifically says, "The  traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the  picture by the feisty, successful 'girl power' icons." 2) How does Gauntlett suggest the media influences the way we construct our own identities? Gauntlett says, "The media provides some of the tools which  can be used in this work. Like many toolkits, however, it contains some good utensils and some  useless ones; some t...

Media Assessment 2 learner response (feb mock)

FEB MOCK ASSESSMENT LEARNER RESPONSE: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep it confidential). WWW: Jaspreet, top performance throughout, well done! Your Q2 + Q3 were particularly excellent - lots of knowledge and understanding demonstrated e.g. James Murdoch reference for Q3 on PSBs. This exemplifies all the detailed blog work you're completing. Next steps: 1) more depth needed for unseen media text analysis- see mark scheme. 2) Q4- although very good- you're missing media text examples to support your argument- this will become easier once we study relevant CSPs however some questions invite you to consider your own knowledge of media texts. LR- see blog  Mark= 35/43 Grade= A 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  Q1) The gold, tex...