Jaspreet - media blog 1 - exam - Mr Pall

 MIGRAIN INDEX: 9) Audience: classification - psychographics presentation notes 10) October assessment learner response 11) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12) Audience theory 2 - The effects debate - Bandura, Cohen  13) Industries: Ownership and Control 14) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting   16) Industries: Regulation

  Media regulation: blog tasks Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 128: Contemporary Media Regulation. Our Media Factsheet archive can be found at M:\Resources\A Level\Media Factsheets.  You can  find it online here - you'll need to log in using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What is regulation and why do media industries need to be regulated? Regulation is when you set certain rules and guidelines for certain content to make sure it is safe for users to consume. Media industries need to be regulated in order to provide rules and regulations to ensure that organisations operate fairly. 2) What is OFCOM responsible for? The Office of Communication (OFCOM) is responsible for regulating  television, radio, telephone services and some aspects of the internet,  although the areas most relevant to media students are TV and radio. 3) Look at the section on ...

  Public service broadcasting: blog tasks Create a new blogpost called 'Public service broadcasting' and complete the following tasks: Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Because audience viewing habits are continuing to change rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  Audiences continue to highly value the purposes and objectives of PSB, including trustwo...

  Cultural Industries: blog task Go to our Media Factsheet archive and open Factsheet 168: David Hesmondhalgh’s ‘The Cultural Industries’. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or  you can access it online here using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to? The term ‘cultural industry’ refers to the creation, production, and  distribution of products of a cultural or artistic nature. Cultural  industries include television and film production, publishing, music,  as well as crafts and design. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Hesmondhalgh identifies that the societies in which the cultural  industries are highly profitable tend to be societies that support the  conditions where large companies, an...

  Industries: Ownership and control blog tasks Media conglomerate research 1) Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research  any one  of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. News Corp:  Conglomerate ownership brands that News Corp is best known for: Sky, Fox News, MTV and GQ Examples of vertical and horizontal integration for News Corp:   News Corp exemplifies both strategies: horizontal integration through owning similar media (like The Sun & New York Post) to dominate markets, share content, and reduce costs; and vertical integration by controlling different supply chain stages ...

My Learner Response: MIGRAIN assessment 1 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW:  Jaspreet, a very good effort into your first Y12 Media assessment. Q2 on social and cultural contexts was a strength e.g. your focus on uses of stereotypes Next steps: 1. Consider other narrative codes (theories) you could have referenced for Q1. e.g. Propp, Todorrov, (see mark scheme and make flashcards). 2. Similarly for Q3, not enough genre theories (see mark scheme and make flashcards) Grade- C , Mark- 19/29 2)  Read  the mark scheme carefully (this will be posted on your  Google Classroom . Identify at least  one  potential point that you missed out on for each question in the assessment. Q1,   Todorov: disequilibrium suggested by gun; character eye-line looking off-screen suggests danger or threat; tagline references ‘survival’; no hint of new equilibrium. Q2,  N...