Jaspreet - media blog 1 - exam - Mr Pall

  Blog tasks: Representations of women in advertising Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. As an ancillary to this, there are also a growing number of distinctly homosexual images - and these are far removed from depictions of the camp gay employed as the comic relief elsewhere in mainstream media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? At this time women were suffering their own identity crisis. Prior to the war, fem...

Introduction to advertising: blog tasks Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. They use the concepts of disequilibrium faced if a person is a hater of marmite and it causes problems that can only be resolved if you become a true lover of marmite (the new equilibrium). The previous equilibrium point in the Marmite project advert was that there was a sense of normality while everyone hid their true thoughts and said they liked marmite. They also use binary opposition with the product and the reaction people have to it as it is a dark brown coloured spread, whereas is brings happiness and joy to the lovers it has. 2) What persuasive te...

MIGRAIN final index: 1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Structuralism: Factsheet questions and film trailer analysis 7) Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions 9) Audience: classification - psychographics presentation notes 10) October assessment learner response 11) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12) Audience theory 2 - The effects debate - Bandura, Cohen  13) Industries: Ownership and Control 14) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting   16) Industries: Regulation 17) Representations  &        Feminism - Everyday Sexism & Fourth Wave MM article 18) Representation: Feminist theory 19) Representing ourselves: Identity in the online age - MM articles & Factsheet 20) Ideo...

  Collective identity and representing ourselves: blog tasks Task 1: Media Magazine article Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you? - We are all involved in constructing an image to communicate out identity, while thinking about who we are and who we want to be or seen as. I think, therefore I am - Society provides constraints for who a person is and how they present themselves and external image was simply a reflection of the individual's internalising of their social position. From citizen to consumer - There was a consumer boom, which encouraged audiences to consider what they want in life rather than only what they need in life to survive. The rise of the individual - The notion of individualism began to take...

  Blog tasks: Ideology Part 1: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. Mockingjay  follows a traumatised Katniss Everdeen as she reluctantly becomes the symbol of a violent rebellion against the Capitol, navigating intense personal loss and moral ambiguity in the final battle for Panem. 2) What view of capitalist ideology is presented in the Hunger Games films? The Hunger Games films present a harsh critique of capitalist ideology, framing it as a system driven by extreme inequality, exploitation, and the commodification of human life. The world of Panem is depicted as an exaggerated, dystopian version of modern capitalism, where the elite Capitol consumes resources produced by oppre...