Jaspreet - media blog 1 - exam - Mr Pall

Feminist theory: blog tasks Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Pan Am and Beyonce 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Media texts like Pan Am and Beyoncé can seem to suggest feminism is no longer needed because they present women as confident, successful and in control, fitting a post-feminist idea of empowerment. However, this empowerment often still relies on beauty, sexualisation and the male gaze, showing that sexism hasn’t disappeared but it has just taken a subtler, more modern form. 3) Choose three words/phrases from the glos...

  Introduction to feminism: blog tasks Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? She experienced a lot of sexual harassment in the span of one week, 18 months ago, which convinced her to create the website to allow others to share their similar experiences with the hope of making a change towards the emphasis of gender equality. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It showcases the main goals of feminism, which is to persuade gender equality in society, portraying the concept of post-feminism and also showcasing the objection to backlash of feminism. 3) Why was new technology essential to the success of the Everyday Sexism project? Because it allowed active audience members to participate in sharing their stories for free on the online website (example of UGC)....

  Representation: blog tasks Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? Understanding how representations are  created, and how they create meaning, is  central to an understanding of the media,  as everything that appears in the media is  in fact a representation. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? A news editor will decide on the way  the story will be presented with her photo, and the use  of captions to pin down, or anchor, the  meaning of the image. Therefore, it is not controlled by her and can showcase the true reality within her life to represent her as a normal person, opposing would the meaning would be if it wasn't a paparazzi shot and she had presented herself ...