Posts

Structuralism and post-structuralism

Image
  Structuralism: blog tasks Part 1: Media Factsheet reading Use  our brilliant Media Factsheet archive  to find Factsheet #90  Applying Structuralism and Post-Structuralism . Read the Factsheet and answer the following questions: 1) What is the definition of structuralism provided by the Factsheet?  Structuralism is a theoretical perspective that emphasises the existence of universal structures underlying surface differences and assumed randomness of various cultures, stories and media texts. 2) What are binary oppositions and why are they important? Binary oppositions are words or things that oppose each other. They are important as they emphasise Levi Strauss' point that he argues about how ideas are represented in thought and language. 3) How do genre and auteur theory link to structuralism?  Auteur theory includes looking for an author's signature something in all films they produce and this and genre link to structuralism because structuralist approach...

Reception theory

  Reception theory: blog tasks Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in  last week's lessons on Reading an Image and media codes  (RBK 50 Cent and one of your choice).  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? The preferred reading is that you can overcome any challenges in life with a strong positive mindset just like how 50 cent overcame the gun violence he was put through. The negotiated reading would be that gun violence is not something that should ever be promoted and is a really negative culture in society. The oppositional reading could be the audience believing that the advert glorifies or promotes gun violence due to the slogan which could be misinterpreted into one that is advertising such criminal activity. 2)  What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's wor...

Reading an image - media codes

Image
  Reading an image - media codes blog tasks: 1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson:  Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes.   Technical codes: There is harsh lighting in the advert, which highlights his hidden eyebrows and it is a close-up shot, which adds intensity to his angry facial expressions. It is a monochrome text and is a collage of two images that are stitched together symbolising past vs present life. Written/verbal codes: The anchorage text contains the letter o's, which are filled in white and the colour white connotes gunshot wounds as the man has faced 9 gunshots in his life, presented in the text. The title/slogan show a reflection of his past in the same line, mirroring his present self and mindset. They could also be selling a limited edition product as it is very unclear as to what the adve...

Semiotics: blog tasks

Image
  Semiotics: blog tasks There are  three  parts to this week's homework - make sure you complete everything:  Part 1:  English  by Tarun Thind analysis Watch (or re-watch) the short film English by  former Greenford Media student Tarun Thind and then answer the two questions below: English  from  Tarun Thind writer | director  on  Vimeo . 1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? they keep getting insulted by people using slurs against them but they realised that those people are not worth fighting with so they maturely went on with their day. 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? I think that it shows that even though the guys were getting bullied they thought before they spoke and they learned that violence isn't the answer but communication is. Part 2: Media Ma...

My media consumption

  My media consumption : Newspapers Which daily newspapers (if any) do you read? none What sections of newspapers do you turn to first, and why? none What sections do you never read, and why? none  What kinds of stories do you usually read and why? none Do you, or someone else, buy the newspaper you read? I don't read newspapers but my grandfather does so he buys them for himself Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others? I see the news on the news app and on social media apps which deliver daily important notices and news of papers such as the Daily Mail or the Times, which I visit as they are the most popular and therefore trustworthy ones. Magazines What magazines (if any) do you buy regularly?  Why/why not? I do not buy any magazines because I personally don't find them interesting. What sections of the magazines do you read and not read, and why? none because I don't buy them. Television Appr...

First blog task

First blog task 1) Why did you choose A Level Media Studies? I chose A Level media studies because I really enjoyed media at gcse and I want to get into the marketing and business field so I thought this subject would be a good choice for the future. 2) Did you take GCSE Media Studies (either here at Greenford or a different school)? Yes I did take GCSE media in Greenford. 3) If you answered yes to Q2, what grade did you achieve in GCSE Media? What coursework task did you complete? What would you say your strengths and weaknesses were in GCSE Media? I achieved a grade 8 in gcse media and we created 2 video adverts as our coursework task. My strengths were that I was able to memorize key details within exam content well but my weakness was that I didn't use enough clips in my coursework adverts that could have improved my coursework. 4) What grade do you hope to achieve in A Level Media? I hope to achieve an A*. 5) What are your current thoughts about your next steps after A Levels ...